Jaffa Cakes

 My 7th piece of Jaffa before it was eaten... XD

My tongue always demands for titbits whenever mind is working on pieces of work... oh, actually neither nor not I'm working on assignment, probably it's just an excuse to satisfy the lovely nibbler inside me... my favo food brings lots of happiness to me, every day and moment they do...

Some minutes before I started here, I opened my very first pack of Jaffa Cakes bought from 99 pence shop. There are 24 Jaffa Cakes inside two separate packages. Ha... it surprised me at the first bite. Chocolate coating, soft sour jelly of orange flavour.. then the next was a biscuit-like texture 'cake' at bottom. I paused for a moment to examine the half-bitten cake, it looks fine, tastes.... abit weird... hahaha.. cause I'm sort of doubting the comby of orange jelly in chocolate coated cake. After a little searching from Google, the background story of Jaffa seems more interesting than just knowing what it is called.

Some information to share about:

Source: Adapted from Wikipedia

Description:

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  Jaffa Cakes are circular (found match with purchased!)
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  54 mm (2+1⁄2 inches) in diameter (found match with purchased!)
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  Have three layers: a fatless sponge cake base, a layer of orange flavoured jelly and a coating of dark chocolate. (found match with purchased!)

*Although Jaffa Cakes are mainly orange flavour, various limited edition flavours have been available, such as lemon-lime, strawberry and blackcurrant.

Origins:

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  Jaffa Cakes are a biscuit-like cake in the United Kingdom and Ireland. McVitie and Price introduced the Jaffa Cake in 1927. (no wonder it's sold EVERYWHERE here in Liverpool!)
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  Its creation is largely credited to John Langlands, a director of McVitie and Price.

Cakes or Biscuit?

Confusion between CAKE and BISCUIT

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  Under UK law, no Value Added Tax (VAT) is charged on biscuits and cakes — they are "zero rated".
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  Chocolate covered biscuits, however, are subject to VAT.
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  McVities classed its Jaffa Cakes as cakes.
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  But in 1991, this was challenged by Her Majesty's Customs and Excise and the case ended up before the courts.
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  This may have been because Jaffa Cakes are about the same size and shape as some types of biscuit, and particularly because they are commonly eaten alongside, or instead of, traditional biscuits. The court asked "What criteria should be used to class something as a cake?"

Criteria to classify as CAKE or BISCUIT

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  McVities defended its classification of Jaffa Cakes as cakes, producing a 12" (30 cm) Jaffa Cake to illustrate that its Jaffa Cakes were simply miniature cakes.
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  McVities argued that a distinction between cakes and biscuits is, among other things, that biscuits would normally be expected to go soft when stale, whereas cakes would normally be expected to go hard.
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  It was demonstrated to the Tribunal that Jaffa Cakes become hard when stale.
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  Other factors taken into account by the Chairman, Potter QC, included the name, ingredients, texture, size, packaging, marketing, presentation, appeal to children, and manufacturing process.
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  Potter ruled that the Jaffa Cake is a cake.
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  McVities therefore won the case and VAT is not paid on Jaffa Cakes.

Is it interesting to follow the story behind which Jaffa is pronounced as CAKE officially?! It tooks the McVities to go through such a dangerous yet challenging process to proudly make JAFFA something memorable and valuable to the company. It's not only about the tax issue, JAFFA will always be the motivator to remind people about how endeavour will make life remarkable.

Overall, it tastes better and better for every next Jaffa...credits for its story probably! =D